(05/15/23) Have you visited the R3 Clearinghouse lately? Jenifer Wisniewski reports there are some great new resources there for you to use. The assets collection includes over 3,400 still images and nearly 150 videos covering all manner of outdoor activities. Continue reading →
(01/17/23) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency We want your state to be one of 5 to get $50,000 to do marketing to accomplish R3. Come up with an idea and submit it before Feb. 12, 2023. Continue reading →
(01/17/23) Original Report by Michael Bergin, Oklahoma Dept. of Wildlife Conservation; and Caroline Wilson, Brandt Information Services Synopsis by Scott Ball, TBW Editor Campaign Overview The Oklahoma Department of Wildlife Conservation has seen that digital ads featuring a mix of … Continue reading →
(07/15/22) Synopsis by Scott Ball, TBW Editor Original summary by Ian Malepeai, Idaho Department of Fish and Game Campaign Overview With the unprecedented increase in license sales in 2020, Idaho Fish & Game hoped to establish 2020 participation level as … Continue reading →
(03/15/22) By Lance Cherry, Council to Advance Hunting & the Shooting Sports As many of you have already heard, I recently joined the team at the Council to Advance Hunting and the Shooting Sports. Continue reading →
(01/18/22) (Editor’s note: The Virginia Dept. of Wildlife Resources received a grant from ACI to fund an R3 marketing campaign. Below is an abridged version of a report provided by the department. Open this file to read the entire report.) … Continue reading →
(09/15/21) By Michael Bergin, Oklahoma Dept. of Wildlife The Oklahoma Department of Wildlife Conservation was one of several states selected in 2020 to receive a $50,000 R3 Marketing Grant through ACI. Continue reading →
(7/15/21) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency Every July I look forward to seeing my memories pop up on social media, because I know I’ll have almost 10 years of great ACI conferences to remember. I get to think … Continue reading →
(07/15/21) By Scott Ball, TBW Editor In May, Iowa shared its experience after receiving a $50,000 R3 Marketing grant from ACI (via AFWA). Georgia DNR, Wildlife Resources Division (WRD) also received a grant. Below is a summary of Georgia’s marketing … Continue reading →
(05/17/21) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency We are in the midst of a year in which many of us are focusing on retaining the rush of license buyers from the pandemic year. Well, ACI is here to help! Continue reading →
(05/17/21) By Megan Wisecup, Iowa Dept. of Natural Resources Iowa DNR was selected as one of four states to receive $50,000 in the 2020 R3 Marketing Multistate Grant through ACI. In this highly competitive grant process, ACI received 17 applications … Continue reading →
Hi Everyone, We need your help! ACI has received an AFWA Multistate Conservation Grant to fund an R3 email marketing best practices project. Please send us examples of R3 email/text campaigns that worked or didn’t work. The only stipulation is … Continue reading →
(01/15/21) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency Happy New Year to all! Here’s an exciting new opportunity for everyone this year to apply for a $50,000 grant for your state to do marketing to accomplish R3 of hunters and … Continue reading →
(11/16/20) As we’ve read in Jenifer’s recent columns, ACI applied for 3 grants totaling over $700,000 through AFWA’s multistate grant program. Continue reading →
(10/4/20) Here’s an exciting opportunity for which any state may apply! The Association for Conservation Information will be awarding $50,000 to each of five states to implement marketing strategies to accomplish recruitment, retention and reactivation (R3) of hunters and shooters. Continue reading →
(03/25/20) From NSSF News Release The National Shooting Sports Foundation® (NSSF®) presented its R3 Leader of the Year Award to ACI President Jenifer Wisniewski at the recent 85th North American Wildlife and Natural Resource Conference in Omaha. Continue reading →
(01/15/2020) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency New scholarships are available for communicators/educators/PIOs/marketing folks to go to the R3 Symposium coming up May 12-14 near Tulsa, Okla. Continue reading →
(03/15/19) The Utah Division of Wildlife Resources is hosting an R3 locavore workshop in May and, Continue reading →
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