(10/4/20)

Here’s an exciting opportunity for which any state may apply! The Association for Conservation Information will be awarding $50,000 to each of five states to implement marketing strategies to accomplish recruitment, retention and reactivation (R3) of hunters and shooters. These marketing strategies will need to be measurable, with the number-one focus of the results being increased license sales.

The goals of this Multistate Conservation Grant under the PR Modernization Act are to:

• Discover state-applicable and successful R3 marketing tactics that can be documented and replicated in other states;
• Achieve R3 of hunters and recreational shooters that demonstrates a return on investment of MSCG funds; and
• Encourage states to employ R3 marketing and raise the profile of how marketing accomplishes R3.

Apply at this link surveymonkey.com/r/R3MarketingGrant, and preview the questions here.

A committee of ACI Members will be choosing the grant funding recipients, and we will strive to choose one state per AFWA region. States will work with the committee to ensure campaigns follow marketing best practices, are properly evaluated and are replicable. Pilot results will be collected into usable reports and shared with all agencies.

Application deadline is Friday, Oct. 23 at 5 p.m. (CDT)

If you have any questions about the application or want feedback on ideas for projects, please contact ACI President Jenifer Wisniewski or anyone on the ACI Multistate Grants Committee for assistance:

• Sara DiRienzo;
• Tristanna Bickford;
• Paul Benjunas;
• Lacey Creech; or
• Darrin Hill. 

Here are some resources to help if you are looking for project ideas:

• Sample marketing plans MakingItLast.org
• R3 Marketing Resources (still under construction) – nationalr3community.org/marketing/
• RBFF R3 Grants – takemefishing.org/r3/ – Note, all applications for these funds must be focused on hunting and target shooting