(07/15/21) By Scott Ball, TBW Editor In May, Iowa shared its experience after receiving a $50,000 R3 Marketing grant from ACI (via AFWA). Georgia DNR, Wildlife Resources Division (WRD) also received a grant. Below is a summary of Georgia’s marketing … Continue reading →
(01/15/21) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency Happy New Year to all! Here’s an exciting new opportunity for everyone this year to apply for a $50,000 grant for your state to do marketing to accomplish R3 of hunters and … Continue reading →
(10/4/20) Here’s an exciting opportunity for which any state may apply! The Association for Conservation Information will be awarding $50,000 to each of five states to implement marketing strategies to accomplish recruitment, retention and reactivation (R3) of hunters and shooters. Continue reading →
(01/15/2020) Moderator: Lance Cherry, New Mexico Department of Fish and Game Summary by Julie Ellsworth Byelich, Michigan DNR A central theme of the 2019 ACI Conference was building relationships: with consumers, conservation partners, government partners, the media and each other. Continue reading →
(11/15/19) By Scott Ball, TBW Editor Fairley Mahlum, North Carolina Wildlife Resources Commission, has a favor to ask: Would you mind sharing certain of your agency’s job descriptions? Continue reading →
(07/17/19) Summary by Meagan N. Thorpe, Pennsylvania Game Commission In the afternoon of the first day of ACI’s 2018 conference, attendees of the “Real Results with Marketing Outreach” breakout session heard from program administrators from around the nation on their … Continue reading →
(03/15/19) Facilitated by Karen Hudson, Missouri Department of Conservation Led by K.C. Dahl, Account Executive and Amy Winder, Director of Strategic Marketing, Learfield News Summary and photos by Karen Grimes, Iowa Department of Natural Resources Repurposing content keeps great stories … Continue reading →
(01/16/18) Small successes have shown potential By Tom Cadden Public Information Supervisor, Arizona Game and Fish Department State fish and wildlife agencies in recent years have come to realize and embrace the importance of marketing. The objectives can vary, ranging … Continue reading →
