Introducing New ACI Members
(03/15/23) By Scott Ball, TBW Editor During its recent Zoom meeting, the Board of Directors welcomed two new members to ACI. Continue reading →
From the President – New Year, New Trends
(01/17/23) By Lance Cherry, Council for the Advancement of Hunting & the Shooting Sports It’s the New Year, and with that come the lists of new marketing trends. If you’ve been reading the blogs, you probably know a great deal … Continue reading →
It’s time to enter the ACI Awards Contest!
(01/17/23) By Scott Ball, TBW Editor The entry period for the ACI Awards Contest is now OPEN! This year’s contest (for work completed in 2022) features 35 categories, including categories in social media, video, photography and graphic design. Continue reading →
Apply now for ACI R3 grants
(01/17/23) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency We want your state to be one of 5 to get $50,000 to do marketing to accomplish R3. Come up with an idea and submit it before Feb. 12, 2023. Continue reading →
Conference Highlight – From research to support, RBFF provides resources to support R3
(01/17/23) By Sierra Williams, Michigan Dept. of Natural Resources Ever wonder how many Americans go fishing and what their interests are? Thanks to the help of the Recreational Boating and Fishing Foundation (RBFF), you don’t have to wonder. The foundation … Continue reading →
How Oklahoma Spent its R3 Grant
(01/17/23) Original Report by Michael Bergin, Oklahoma Dept. of Wildlife Conservation; and Caroline Wilson, Brandt Information Services Synopsis by Scott Ball, TBW Editor Campaign Overview The Oklahoma Department of Wildlife Conservation has seen that digital ads featuring a mix of … Continue reading →
Wyoming foundation honors Judith Hosafros
(01/17/23) In Wyoming The WYldlife Fund has announced the creation of the Judith A. Hosafros Memorial Fund, honoring an active ACI member who passed away in 2020. Continue reading →
Partners for Discounts, Promotions
(11/15/22) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency Here is a list of partners that would love to give states discounts/promotions. Continue reading →
VP Departs for New Position
(11/15/22) By Scott Ball, TBW Editor Sara DiRienzo, ACI Vice President, has resigned from her position as Public Information Officer for the Wyoming Game & Fish Department for a new role with a consulting firm with a focus on lobbying … Continue reading →
Conference Highlight – Tennessee Wildcast – Tips from Podcasting Vets
(11/15/22) By Dan Dennison, Hawaii Dept. of Land and Natural Resources Tennessee Wildcast, hosted by Jason Harmon and Don King of the Tennessee Wildlife Resources Agency, recorded its first ever podcast in front of a live audience: attendees of the … Continue reading →
Conference Highlight – 2 social media takeaways from ACI 2022
(11/15/22) By Faith Heaton Jolley, Utah Dept. of Natural Resources “A viral moment can happen by accident, but building a viral audience requires strategy.” That was one of the first things Oklahoma Department of Wildlife Conservation Social Media Coordinator Sarah … Continue reading →
How Nebraska Used its R3 Grant
(11/15/22) Original Report by Jane Gustafson, Nebraska Game and Parks Synopsis by Scott Ball, TBW Editor Campaign Overview Nebraska has excellent turkey hunting opportunities, a long spring turkey season, high rates of hunter satisfaction and easily available over‐the‐counter permits, so … Continue reading →
From the President – Did You Get My Message?
(09/15/22) By Lance Cherry, Council for the Advancement of Hunting and the Shooting Sports It’s time to hang it up! There’s no need to pick up the phone and try calling to talk about it. Continue reading →
2022 Conference Highlight – Unraveling the Mysteries of X, Y and Z
(09/15/22) By Dan Dennison, Hawaii Dept. of Land and Natural Resources Look around the room at any ACI conference, and while gratefully there are many fresh, new faces, there are also a large number of experienced, long-in-the-tooth communicators. Nothing inherently … Continue reading →
Share Your Judges’ Best Advice
(09/15/22) By Scott Ball, TBW Editor One of the things we love and tout about the ACI Awards Program is the feedback judges provide to each entry. Another thing we like about ACI in general is the way we share … Continue reading →
2022 Conference Highlight – Going Viral: How Conservation Video Storytelling Creates Change
(09/15/22) By Holly Mauslein, Pheasants Forever and Quail Forever of Nebraska TikTok, the almighty tool of educational and laughable escape, has conservation information leaders skeptically preparing to make a jump where many have never been before. Continue reading →
How Louisiana Used Its R3 Grant
(09/15/22) Original Report by Rene LeBreton and Missy Fox, Louisiana Dept. of Wildlife & Fisheries Summary by Scott Ball, TBW Editor Campaign Overview License sales at the Louisiana Dept. of Wildlife and Fisheries (LDWF) have shown an increasing percentage of … Continue reading →
President’s Message – Take Me Home to The Place I Belong
(07/15/22) By Lance Cherry, Council to Advance Hunting and the Shooting Sports Last week I packed up my bags and boarded a flight to North Carolina. It was the first flight for me since the pandemic emerged and public health … Continue reading →
It’s almost time!
(07/15/22) By Scott Ball, TBW Editor The countdown has reached single digits – just nine days from the date this goes online! Continue reading →
How Idaho Used Its R3 Grant
(07/15/22) Synopsis by Scott Ball, TBW Editor Original summary by Ian Malepeai, Idaho Department of Fish and Game Campaign Overview With the unprecedented increase in license sales in 2020, Idaho Fish & Game hoped to establish 2020 participation level as … Continue reading →
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