(03/15/23) By Lance Cherry, Council for the Advancement of Hunting & the Shooting Sports When is the last time you visited the R3 Clearinghouse? If you haven’t checked it out in a while, it may be time to start getting … Continue reading →
(03/15/23) Synopsis by Scott Ball, TBW Editor Original Report by Beth Fults, Michigan Dept. of Natural Resources With its $50,000 grant, Michigan DNR’s goal was to encourage new and existing hunters to return to the sport in 2022. Continue reading →
(01/17/23) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency We want your state to be one of 5 to get $50,000 to do marketing to accomplish R3. Come up with an idea and submit it before Feb. 12, 2023. Continue reading →
(01/17/23) Original Report by Michael Bergin, Oklahoma Dept. of Wildlife Conservation; and Caroline Wilson, Brandt Information Services Synopsis by Scott Ball, TBW Editor Campaign Overview The Oklahoma Department of Wildlife Conservation has seen that digital ads featuring a mix of … Continue reading →
(11/15/22) Original Report by Jane Gustafson, Nebraska Game and Parks Synopsis by Scott Ball, TBW Editor Campaign Overview Nebraska has excellent turkey hunting opportunities, a long spring turkey season, high rates of hunter satisfaction and easily available over‐the‐counter permits, so … Continue reading →
(09/15/22) Original Report by Rene LeBreton and Missy Fox, Louisiana Dept. of Wildlife & Fisheries Summary by Scott Ball, TBW Editor Campaign Overview License sales at the Louisiana Dept. of Wildlife and Fisheries (LDWF) have shown an increasing percentage of … Continue reading →
(07/15/22) Synopsis by Scott Ball, TBW Editor Original summary by Ian Malepeai, Idaho Department of Fish and Game Campaign Overview With the unprecedented increase in license sales in 2020, Idaho Fish & Game hoped to establish 2020 participation level as … Continue reading →
(05/16/22) Synopsis by Scott Ball, TBW Editor Original summary by Paul Benjunas, Connecticut Dept. of Energy and Environmental Protection Campaign Overview and Goal Upon receiving a $50,000 R3 marketing grant from ACI, the Connecticut Dept. of Environmental Protection’s (DEEP) Division … Continue reading →
(01/18/22) (Editor’s note: The Virginia Dept. of Wildlife Resources received a grant from ACI to fund an R3 marketing campaign. Below is an abridged version of a report provided by the department. Open this file to read the entire report.) … Continue reading →
(11/15/21) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency Did you ever wonder what the residents of your state are saying about your agency on social media? Continue reading →
(11/15/21) By Janis Johnson, Texas Parks and Wildlife Dept. Overview Texas Parks and Wildlife Department received a grant ACI and the Wildlife Management Institute to test the effectiveness of social influencers in recruiting new hunters. This campaign ran in April-May … Continue reading →
(09/15/21) By Michael Bergin, Oklahoma Dept. of Wildlife The Oklahoma Department of Wildlife Conservation was one of several states selected in 2020 to receive a $50,000 R3 Marketing Grant through ACI. Continue reading →
(07/15/21) By Scott Ball, TBW Editor In May, Iowa shared its experience after receiving a $50,000 R3 Marketing grant from ACI (via AFWA). Georgia DNR, Wildlife Resources Division (WRD) also received a grant. Below is a summary of Georgia’s marketing … Continue reading →
(05/17/21) By Megan Wisecup, Iowa Dept. of Natural Resources Iowa DNR was selected as one of four states to receive $50,000 in the 2020 R3 Marketing Multistate Grant through ACI. In this highly competitive grant process, ACI received 17 applications … Continue reading →
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