Original blog post by Jos Davies – 12/15/2020
Summary by Scott Ball, TBW Editor
Just like she did in November, ACI’s esteemed treasurer, Judy Stokes Weber, recently shared with me a link to an interesting article that is worth passing along to anyone whose job includes communicating with the public, i.e. ACI members.
“8 Reasons Why Your Website Has a High Bounce Rate” was written by Jos Davies, an SEO specialist at UENI. The article was published in PR News, a website for public relations professionals.
Here are a few highlights:
A bounce occurs when a single page visit is registered during a session. The visitor does not interact with your website further and exits the landing page. Here are common causes of high bounce rates:
- Slow Loading
- Misleading Descriptions
- Low-quality Content
- Error 404
- Bad Link from Another Site
- Mobile Friendly
- Bad Form
- No CTA
You can read the entire article, including solutions for these causes, by clicking this link.