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Category Archives: News

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From the President – MSCG Helping Elevate Marketing Asset Resource

Association for Conservation Information

(03/15/23) By Lance Cherry, Council for the Advancement of Hunting & the Shooting Sports  When is the last time you visited the R3 Clearinghouse? If you haven’t checked it out in a while, it may be time to start getting … Continue reading →

Awards Contest News

Association for Conservation Information

(03/15/23) By Scott Ball, TBW Editor Entries Needed The deadline for entering the ACI Awards Contest is just a few weeks away – Friday, April 7, to be exact. How’s it going with your entries? Continue reading →

Conference Registration Now Open

Association for Conservation Information

(03/15/23) By Scott Ball, TBW Editor Plans for this year’s Conference at Lake Tahoe are falling into place. Continue reading →

From Diversity Outreach to Community Engagement

Association for Conservation Information

(03/15/23) By Laura Prestigiacomo, South Carolina Dept. of Natural Resources The South Carolina Department of Natural Resources’ (SCDNR) mission is to serve as the principal advocate for and steward of South Carolina’s natural resources. To serve as that advocate, SCDNR … Continue reading →

How Michigan Used its R3 Grant

Association for Conservation Information

(03/15/23) Synopsis by Scott Ball, TBW Editor Original Report by Beth Fults, Michigan Dept. of Natural Resources With its $50,000 grant, Michigan DNR’s goal was to encourage new and existing hunters to return to the sport in 2022. Continue reading →

Oklahoma Social Media a Buzzfeed Hit

Association for Conservation Information

(03/15/23) We shared this story via Facebook in January, but it’s worth re-sharing via The Balance Wheel. If you attended the 2022 conference in Nashville, you learned about Oklahoma Dept. of Wildlife Conservation’s hilarious-yet-informative social media presence. It also caught … Continue reading →

Introducing New ACI Members

Association for Conservation Information

(03/15/23) By Scott Ball, TBW Editor During its recent Zoom meeting, the Board of Directors welcomed two new members to ACI. Continue reading →

From the President – New Year, New Trends

Association for Conservation Information

(01/17/23) By Lance Cherry, Council for the Advancement of Hunting & the Shooting Sports It’s the New Year, and with that come the lists of new marketing trends. If you’ve been reading the blogs, you probably know a great deal … Continue reading →

It’s time to enter the ACI Awards Contest!

Association for Conservation Information

(01/17/23) By Scott Ball, TBW Editor The entry period for the ACI Awards Contest is now OPEN! This year’s contest (for work completed in 2022) features 35 categories, including categories in social media, video, photography and graphic design. Continue reading →

Apply now for ACI R3 grants

Association for Conservation Information

(01/17/23) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency We want your state to be one of 5 to get $50,000 to do marketing to accomplish R3. Come up with an idea and submit it before Feb. 12, 2023. Continue reading →

Conference Highlight – From research to support, RBFF provides resources to support R3

Association for Conservation Information

(01/17/23) By Sierra Williams, Michigan Dept. of Natural Resources Ever wonder how many Americans go fishing and what their interests are? Thanks to the help of the Recreational Boating and Fishing Foundation (RBFF), you don’t have to wonder. The foundation … Continue reading →

How Oklahoma Spent its R3 Grant

Association for Conservation Information

(01/17/23) Original Report by Michael Bergin, Oklahoma Dept. of Wildlife Conservation; and Caroline Wilson, Brandt Information Services Synopsis by Scott Ball, TBW Editor Campaign Overview The Oklahoma Department of Wildlife Conservation has seen that digital ads featuring a mix of … Continue reading →

Wyoming foundation honors Judith Hosafros

Association for Conservation Information

(01/17/23) In Wyoming The WYldlife Fund has announced the creation of the Judith A. Hosafros Memorial Fund, honoring an active ACI member who passed away in 2020. Continue reading →

Partners for Discounts, Promotions

Association for Conservation Information

(11/15/22) By Jenifer Wisniewski, Tennessee Wildlife Resources Agency Here is a list of partners that would love to give states discounts/promotions. Continue reading →

VP Departs for New Position

Association for Conservation Information

(11/15/22) By Scott Ball, TBW Editor Sara DiRienzo, ACI Vice President, has resigned from her position as Public Information Officer for the Wyoming Game & Fish Department for a new role with a consulting firm with a focus on lobbying … Continue reading →

Conference Highlight – Tennessee Wildcast – Tips from Podcasting Vets

Association for Conservation Information

(11/15/22) By Dan Dennison, Hawaii Dept. of Land and Natural Resources Tennessee Wildcast, hosted by Jason Harmon and Don King of the Tennessee Wildlife Resources Agency, recorded its first ever podcast in front of a live audience: attendees of the … Continue reading →

Conference Highlight – 2 social media takeaways from ACI 2022

Association for Conservation Information

(11/15/22) By Faith Heaton Jolley, Utah Dept. of Natural Resources “A viral moment can happen by accident, but building a viral audience requires strategy.”  That was one of the first things Oklahoma Department of Wildlife Conservation Social Media Coordinator Sarah … Continue reading →

How Nebraska Used its R3 Grant

Association for Conservation Information

(11/15/22) Original Report by Jane Gustafson, Nebraska Game and Parks Synopsis by Scott Ball, TBW Editor Campaign Overview Nebraska has excellent turkey hunting opportunities, a long spring turkey season, high rates of hunter satisfaction and easily available over‐the‐counter permits, so … Continue reading →

From the President – Did You Get My Message?

Association for Conservation Information

(09/15/22) By Lance Cherry, Council for the Advancement of Hunting and the Shooting Sports It’s time to hang it up! There’s no need to pick up the phone and try calling to talk about it. Continue reading →

2022 Conference Highlight – Unraveling the Mysteries of X, Y and Z

Association for Conservation Information

(09/15/22) By Dan Dennison, Hawaii Dept. of Land and Natural Resources Look around the room at any ACI conference, and while gratefully there are many fresh, new faces, there are also a large number of experienced, long-in-the-tooth communicators. Nothing inherently … Continue reading →

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