Overview
Agenda
Sponsors
Registration
Lodging
Transportation
Auction
Overview

Due to the ongoing COVID-19 health crisis, the Association for Conservation Information (ACI) has postponed the 2020 ACI Conference, originally scheduled for July 19-22 in Santa Fe, New Mexico. The new dates for the annual conference are Nov. 8-11, with the Locavore Workshop add-on option Nov. 12. The location remains the same.

The R3 Revolution!

Conservation communication leaders from state and federal natural resource agencies across the country will gather on the historic Santa Fe Plaza in 2020 to explore new ways to help the national Recruitment, Retention, Reactivation (R3) movement by successfully increasing hunting, angling, shooting sports and outdoor recreation participation.

For the past decade we’ve all seen the disturbing headlines…

Headlines

Do you know tested and proven efforts are already in progress to address the decline and you have an important role in its success?

Join us November 8-11, 2020, with the Locavore Workshop add-on option Nov. 12 at the Drury Plaza Hotel at 828 Paseo De Peralta, Santa Fe, NM 87501 for the Association for Conservation Information Annual Conference and discover your role in igniting the R3 Revolution!

New Mexico

Agenda

Conference Agenda

The Agenda for the 2020 Association for Conservation Information Annual Conference presented below and may be downloaded in a PDF format. A few additional details will be added as they are confirmed. Please check back before the conference to ensure you have the latest version or watch for the ACI Facebook announcement when revisions become available.

 

Icon of 2020 ACI Agenda (Revised 03/23/20) 2020 ACI Agenda (Revised 03/23/20) (436.4 KiB)

 

Agenda Revised 03/11/20

SUNDAY, NOVEMBER 8

StartEndSession DescriptionLocation
1:00 p.m.
6:00 p.m.
Conference Registration and Information DeskFoyer
4:00 p.m.
6:00 p.m.
ACI Board MeetingMEEM Room
5:30 p.m.
6:00 p.m.
Scholarship MeetingRivera A
6:15 p.m.
9:00 p.m.
The Meow Wolf Experience: The champion of otherness, weirdness, Meow Wolf challenging norms, radical inclusion and the power of creativity to change the world. ACI attendees will dive into immersive and interactive experiences and be transported into fantastic realms of story and exploration through art installations, video and music production and extended reality content.Meet in Lobby
9:00 p.m.
11:00 p.m.
Networking Hospitality SuiteTBD

MONDAY, NOVEMBER 9

StartEndSession DescriptionLocation
1:00 p.m.
5:00 p.m.
Conference Registration and Information DeskFoyer
9:00 a.m.
9:30 a.m.Welcome to the 2020 Association for Conservation Information Conference
Lance Cherry l Chief, Information & Education l New Mexico Department of Game and Fish
Michael Sloane l Director l New Mexico Department of Game and Fish
Palace Ballroom
9:30 a.m.10:00 a.m.Diversity in Conservation
Presentation on the importance for agencies to recognize their historical lack of diversity, especially among leadership, and embrace inclusion as the new cultural norm.
Palace Ballroom
10:00 a.m.11:00 a.m.Keynote Address
David Johns, Vice President of Marketing at Zebco Brands
Palace Ballroom
11:00 a.m.11:15 a.m.Break
11:15 a.m.12:00 p.m.The R3 Revolution!
Matt Dunfee l Director of Special Programs l Wildlife Management Institute
Establishing the conference theme roadmap so conservation communicators can come together to discuss, learn and develop opportunities to accelerate state and national R3 efforts.
O'Keeffe
12:00 p.m.1:00 p.m.Lunch (Sponsor Presentation)Palace Ballroom
1:00 p.m.2:00 p.m.Aquire New Customers By Understanding Marketing Basics
Jenifer Weisnewski l Chief, Outreach & Communications l Tennessee Wildlife Resources Agency
Marketing is essential to your agency’s R3 efforts. When executed correctly, it can accelerate your programs and increase your customer acquisition.
O'Keeffe
2:00 p.m.3:00 p.m.What Hunting Can and Should Now Look Like
Crystal Egli l Video Production l Colorado Parks and Wildlife
A personal perspective from a millennial stepping into hunting for the first time.
O'Keeffe
3:00 p.m.3:15 p.m.Break
3:15 p.m.4:30 p.m.Break-Out Sessions
Video Workgroup
Moderator: Blake Podhajsky l Outdoor Oklahoma TV l Oklahoma Department of Wildlife Conservation
Meem Room
Magazine Workgroup
Moderator: Nadia Reimer l Chief of Public Affairs l Kansas Department of Wildlife, Parks and Tourism
Lamy
Marketing & Communications Workgroup
Moderator: Aaron Meier l Public Information Officer/Boating Education Coordinator l Nevada Department of Wildlife
Rivera A
Social Media Workgroup
Moderator: Tristanna Bickford l Communications Director l New Mexico Department of Game and Fish
Rivera B
4:30 p.m.5:30 p.m.ACI Committee Meetings
Awards Committee Meeting (Co-Chairs: Blake Podhasky and Aaron Meier)
Meem Room
6:00 p.m.9:00 p.m.ACI Annual Auction Dinner
Join us for an evening of laughter and conversation as we raise money to help defray the cost of the annual conference by reaching deep into your pocket book in return for a chance to win great prizes. Participants can expect raffles, a silent auction and a live auction.
Palace Ballroom
9:00 p.m.11:00 p.m.Networking Hospitality SuiteTBD

TUESDAY, NOVEMBER 10

StartEndSession DescriptionLocation
8:00 a.m.
5:00 p.m.
Conference Registration and Information DeskFoyer
7:30 a.m.9:30 a.m.ACI’s Communication Express
Education begins with a bus ride. Attendees will tackle important topics as they travel to Chama, NM to embark on a journey on the Cumbres and Tolec Railroad. Concurrent traveling topics will include:
-Successful State Initiatives or Lessons Learned: Agencies will share R3 success stories, best practices and lesson learned.
-Creating and editing useful videos on your Android or iPhone: Learn to use your phone as an effective video device, capable of creating complete videos and publishing them to your website and Social Media channels.
-Using Social Media to Keep Your Customers Engaged: Learn to how your Social Media channels can help you establish lasting connections and brand loyalty by building strong customer relationships.
Bus
10:00 a.m.
3:30 p.m.Cumbres and Toltec Scenic Railroad
Don't forget your cameras as we step back in time on the historic Cumbres & Toltec. Guests will get a first hand look at how a dying industry found a way to beat the odds, survive and emerge as an even bigger success story. You will depart aboard a historic coal-fired steam engine in Chama, NM and travel through New Mexico’s diverse landscape, through steep mountain canyons, high desert and beautiful lush meadows. Voted Best Scenic Train Ride in America by USA Today readers, this narrow-gauge adventure will be certain to inspire creativity and provide an opportunity to see how the railroad has survived despite 140 years of change.
Meet in lobby
3:30 p.m.5:30 p.m.ACI’s Communication Express
On the return trip, topics will switch places, allowing attendees to continue their education. Concurrent traveling topics again include:
-Successful State Initiatives or Lessons Learned: Agencies will share R3 success stories, best practices and lesson learned.
-Creating and editing useful videos on your Android or iPhone: Learn to use your phone as an effective video device, capable of creating complete videos and publishing them to your website and Social Media channels.
-Using Social Media to Keep Your Customers Engaged: Learn to how your Social Media channels can help you establish lasting connections and brand loyalty by building strong customer relationships.
Bus
5:30 p.m.8:00 p.m.Dinner on your ownSanta Fe Plaza
8:00 p.m.9:00 p.m.New Mexico Story TellerRooftop Terrace
9:00 p.m.11:00 p.m.Networking Hospitality SuiteTBD

WEDNESDAY, NOVEMBER 11

StartEndSession DescriptionLocation
8:30 a.m.
9:30 a.m.ACI Business Breakfast
All conference attendees represent their state and participate in electing ACI's 2020/2021 Board and Officers. Breakfast is served during this important meeting.
Palace Ballroom
9:30 a.m.
10:30 a.m.R3 Unplugged!
Chris Willard l Director of State Agency Engagement l Sovereign Sportsman Solutions
It’s time to take off the gloves and get real about the obstacles, barriers and pitfalls that await you as you return to integrating marketing into your agency R3 efforts.
Palace Ballroom
10:30 a.m.10:45 a.m.Break
10:45 a.m.12:00 p.m.Engaging Industry in Your R3 Efforts is Vital for Success
Alex Baer l Director of Sales l OnX Maps
Baer will offer an industry perspective on improving collaborations and share some best practices for engaging retail in your R3 efforts.
O'Keeffe
12:00 p.m.1:00 p.m.Lunch (Sponsor Presentation)Palace Ballroom
1:00 p.m.2:00 p.m.The Power of Collaboration
Samantha Pedder l Director of Operations l Council to Advance Hunting and the Shooting Sports
Let this be a warning… You will shoot yourself in the foot if you try to tackle this alone. Successful R3 depends on the collective effort of the entire conservation community and organizations are your lifeline to scaling future R3 efforts.
O'Keeffe
2:00 p.m.3:00 p.m.Don't Radicalize it - Normailze It
Stephanie Hussey l Director, State Initiatives l Recreational Boating & Fishing Foundation
As you return to your state it’s important to recognize the need to function at the pace of your agency by integrating your marketing efforts into the culture of the agency. Resources are available to help you write strategic plans and create buy-in from your leadership and partners.
O'Keeffe
3:00 p.m.3:15 p.m.Break
3:15 p.m.4:00 p.m.The R3 Revolution! Recap
Matt Dunfee l Director of Special Programs l Wildlife Management Institute
Wrap up of the conference theme and open discussion on lessons learned.
O'Keeffe
4:00 p.m.4:30 p.m.Invitation to 2021 ACI Conference by the Tennessee Wildlife Resources AgencyO'Keeffe
6:30 p.m.Annual Group PhotoGarden
6:30 p.m.9:00 p.m.Annual Awards Dinner
ACI's annual celebration recognizes excellence and promotes craft improvement through spirited competition. Attendees are encouraged to dress to impress and strut in to celebrate their successes.
Palace Ballroom
9:00 p.m.11:00 p.m.Networking Hospitality SuiteTBD

Conference Add-On Opportunity

Locavore Workshop

The R3 Locavore Workshop being offered by The Association for Conservation Information and DJ Case & Associates as a conference add-on opportunity for attendees. The workshop will be held Thursday, November 12, 2020 immediately following the conference. The cost to attend is $100, which may be added at the time you register.

THURSDAY, NOVEMBER 12

StartEndSession DescriptionLocation
8:30 a.m.
11:30 a.m.Locavore Workshop
The workshop will be presented by DJ Case & Associates and will utilize their LOCAVORE.GUIDE materials. The morning session will include:
- Welcome and introductions
- What is a “locavore”?
- How and why Locavore.Guide was created
- How food-motivated audiences fit into the Outdoor Recreation Adoption Model
- Understanding the motivations and preferences of your key audiences
- Concerns of prospective hunters and anglers
- Effective strategies for engaging adult learners
O'Keeffe
11:30 a.m.
1:00 p.m.Lunch on your ownSanta Fe Plaza
1:00 p.m.5:00 p.m.Locavore Workshop Continued
- How to develop a locavore program in your state
- Framing existing R3 efforts to appeal to a food oriented audience
- How to identify the most promising “locavore” markets in your state
- Where does the food-motivated audience get their news and information?
- Finding and training the right partners
- Marketing to “locavores” without alienating traditional hunters and anglers
- Measuring success through strategic program design and planned evaluation
O'Keeffe

Sponsors

The Association for Conservation Information (ACI) invites you to participate as a sponsor and/or exhibitor at the 2020 ACI Annual Conference, Nov. 8-11, 2020 at the Drury Plaza Hotel located on the historic Santa Fe Plaza at 828 Paseo De Peralta, Santa Fe, NM 87501.

 

Sponsors will receive the benefits and recognitions based on the level of sponsorship. Download the 2020 ACI Sponsor Packet for more information.

 

Icon of 2020 ACI Conference Sponsor Packet 2020 ACI Conference Sponsor Packet (3.6 MiB)

 

For more information please contact Star Gonzales, Marketing Manager for the New Mexico Department of Game and Fish at 505-476-8142 or by email at estelle.gonzales@state.nm.us.

2020 CONFERENCE SPONSORS

The financial support of these businesses and organizations make it possible for ACI to put on this conference for our members. When you see them in Santa Fe, please thank them for generously supporting ACI.

Zia

S3 RBFF

Tesuque

Brandt J.F. GriffinOnXMaps JMT Technology Group

Mescalero

Sponsorships Available

Cochiti

Sponsorships Available

Jemez

Sponsorships Available

Corporate Sponsors

Responsive Management

Registration

Registration for the 2020 Association for Conservation Information Annual Conference in New Mexico will open March 1, 2020. Check back for the link to the registration page.

 

Registration rates will be as follows:

 

  • Early-bird Rate (by September 1): $325
  • Regular Rate (by November 1): $350
  • Late Rate (after November 1): $375
  • Guest/Spouse Rate for receptions, meals and activities: $200
  • Locavoire Workshop*: $100

 

 

Method of Payment: Check or credit card may be used to pay for event registration. If you are paying by check, make payable to "ACI Conference" and mail to: 46B Main Street, 4th Floor, Winooski, Vermont 05404.

 

Cancellation Policy: If you cancel by October 31, you will be issued a full refund less a $50 administrative fee. After October 31, you will not receive a refund, but substitutions will be allowed.

 

Contact Delaney Meeting & Event Management at 802-865-5202 or email info@delaneymeetingevent.com.

 

*Locavore Workshop: The workshop being offered by The Association for Conservation Information and DJ Case & Associates as a conference add-on opportunity for attendees. The workshop will be held Thursday, November 12, 2020 immediately following the conference. The cost to attend is $100.

Additional Supporting Documents

Icon of 2020 ACI Conference Approval Letter 2020 ACI Conference Approval Letter (17.7 KiB)

Icon of Invitation from New Mexico Department of Game and Fish Director Invitation from New Mexico Department of Game and Fish Director (50.2 KiB)

Lodging

 

The 2020 Association for Conservation Information Annual Conference will be held November 8-11, 2020, with the Locavore Workshop add-on option Nov. 12 at the Drury Plaza Hotel at 828 Paseo De Peralta, Santa Fe, NM 87501.

 

Overnight accommodations are available to conference participants at rate of $179 per night plus applicable taxes, which includes the following:

 

  • HOT Breakfast - including pancakes, scrambled eggs, biscuits & gravy, sausage and more.
  • 5:30 KICKBACK® - Each evening, kick back, relax and enjoy a rotating menu of free hot food and cold beverages.
  • Free Long Distance - One hour every room every night.
  • Wireless Internet Access - High-speed Internet in all rooms and in the lobby.
  • Soda and Popcorn - From 3 p.m. to 10 p.m. every night in the mezzanine lobby.

 

Check-in is at 3 p.m. and check-out is at 11 a.m.

 

Reservations can be made by reserving online at http://www.druryhotels.com or by phone at 1-800-378-7946. The Group number will be posted as soon as it is made available. Attendees who have made reservations for the July conference dates may cancel at this time.

 

Alternate Lodging Recommendations

 

La Fonda on the Plaza

100 E San Francisco Street

Santa Fe, NM 87501

(505) 982-5511

www.lafondasantafe.com

 

Eldorado Hotel & Spa

309 W San Francisco Street

Santa Fe, NM 87501

(505) 988-4455

www.eldoradohotel.com

 

Inn & Spa at Loretto

211 Old Santa Fe Trail

Santa Fe, NM 87501

(505) 988-5531

www.hotelloretto.com

 

Garrett's Desert Inn Motel

311 Old Santa Fe Trail

Santa Fe, NM 87501

(505) 982-1851

 

Transportation

Albuquerque International Sunport (ABQ):

Approximately 60 minutes from downtown Santa Fe

 

There are a variety of ground transportation options to get you from the Albuquerque International Sunport, 2200 Sunport Boulevard, Albuquerque, NM 87106 to the conference destination at the Drury Plaza Hotel at 828 Paseo De Peralta, Santa Fe, NM 87501. Please check with the service provider to confirm current rates.

 

Shuttle Service

Shuttle service fares estimated from $35-$40 one-way.

 

Sandia Shuttle
https://groometransportation.com/santa-fe

(505) 474-5696 or (888) 775-5696 (toll free)

RoadRunneR Shuttle & Charter
https://rideroadrunner.com

(505) 424-3367

 

 

Taxi Service

Taxi service is available curbside at the Albuquerque International Sunport with the estimated fare for a one-way trip to be $145.

 

Yellow Cab Company
http://www.yellowcabnm.com

(505) 247-8888

ABQ Green Cab Company
http://www.abqgreencabco.net

(505) 243-6800

 

New Mexico Black Car Service

https://newmexicoblackcar.com

(505) 316-1100

 



Ridesharing Apps

Uber and Lyft are both common in New Mexico with current estimated fares for a one-way trip ranging from $75 to $160 based on the size of your desired vehicle.

 

Uber

https://www.uber.com/global/en/airports/abq

 

Lyft

https://www.lyft.com/rider/airports/abq

 

 

Train

While the cheapest option at $11 for a day pass, the Rail Runner Express Train service between Albuquerque and Santa Fe runs on a limited schedule. Shuttle service between Sunport and Rail Runner stations is provided by ABQ Ride, http://www.cabq.gov/transit, via Route 50 or Route 250.

 

NM Rail Runner Express

http://www.riometro.org/395/New-Mexico-Rail-Runner-Express

(505) 245-7245

Rental Cars

Car rental customer service counters and rental lots are located at the Sunport Car Rental Center, 3400 University SE, Albuquerque, NM 87106. Car rental shuttles provide free transportation between the Albuquerque International Sunport terminal and the Car Rental Center. Shuttles run every 5 minutes from the commercial lane located outside the 1st level of the airport terminal building.  Shuttle buses are handicap-accessible.

 

Advantage
http://www.advantage.com

(800) 777-5500

Alamo
http://www.alamo.com

(800) 462-5266

Avis

https://www.avis.com

(800) 331-1212

Budget

https://www.budget.com

(800) 218-7992

Dollar

http://www.dollar.com

(800) 800-4000

Enterprise

https://www.enterprise.com

(855) 266-9289

Hertz

https://www.hertz.com

(800) 654-3131

National
http://www.nationalcar.com

(800) 227-7368

Payless
http://www.paylesscar.com

(800) 729-5377

Thrifty
http://www.thrifty.com

(800) 847-4389

 

 

More information is available on the Albuquerque International Sunport Ground Transportation webpage at https://abqsunport.com/getting-around/ground-transportation.

 

 

Santa Fe Regional Airport (SAF):

Approximately 20 minutes from Downtown Santa Fe

 

There are a variety of ground transportation options to get you from the Santa Fe Regional Airport, 121 Aviation Dr, Santa Fe, NM 87507 to the conference destination at the Drury Plaza Hotel at 828 Paseo De Peralta, Santa Fe, NM 87501. Please check with the service provider to confirm current rates.

 

Shuttle Service

Shuttle service fares estimated from $35-$40 one-way.

 

RoadRunneR Shuttle & Charter
https://rideroadrunner.com

(505) 424-3367

 

 

Taxi Service

New Mexico Black Car Service provides limousine and taxi service in Santa Fe. Current estimated fares for a one-way trip is $55-$90.

 

 

New Mexico Black Car Service

https://newmexicoblackcar.com

(505) 316-1100

World Travel Management

https://wtmllc.com

(505) 913-9627

 

Ridesharing Apps

Uber and Lyft are both common in New Mexico with current estimated fares for a one-way trip ranging from $25 to $45 based on the size of your desired vehicle.

 

Uber

https://www.uber.com

Lyft

https://www.lyft.com

 

 

Rental Cars

Only two rental car companies are located at the Santa Fe Regional Airport – Hertz and Avis. Enterprise and Budget have locations in town and should be contacted directly for pick-up and drop-off arrangements.

 

Avis

https://www.avis.com

(800) 331-1212

Budget

https://www.budget.com

(800) 218-7992

Hertz

https://www.hertz.com

(800) 654-3131

Enterprise

https://www.enterprise.com

(855) 266-9289

 

 

 

More information is available on the City of Santa Fe Ground Transportation webpage at https://www.santafenm.gov/ground_transportation_1.

Auction

ACI Auction Night

One of the highlights of the annual conference is the ACI Auction Night. Not only is it a fun social activity for conference attendees, it’s an important fund-raiser that helps defray the cost of putting on the conference each year.

 

How it Works

 

The event includes raffles, a silent auction and a live auction. Up for grabs are all sorts of items – t-shirts, art prints, outdoor gear and agency SWAG. The live auction offers higher-end items, like guided hunting or fishing excursions, overnight stays at state parks and more!

 

Where do the items come from?

 

Why, YOU, of course! (Here comes the sales pitch.) The success of the ACI Auction depends on the raffle tickets you buy and, more importantly, the items you provide.

 

We’re asking for your help in providing the types of items described above. If your agency has a citizen-support foundation, ask for their help, perhaps in underwriting the cost of a guided excursion. If you partner with an outdoor retailer, ask for merchandise. All kinds of SWAG is welcome; nothing is too small.

 

In 2018 the auction brought in a record $10,600! We need your help to raise the bar!

 

ACI Auction Contacts

 

Inquiries about the 2020 auction should be directed to Craig Sanchez, Assistant Chief of Education, New Mexico Department of Game and Fish at 505-222-4713 or by email at craig.sanchez@state.nm.us or Jenifer Wisniewski, Chief, Outreach and Communications, Tennessee Wildlife Resources Agency at 629-204-0030 or by email at Jenifer.Wisniewski@tn.gov.

 

Auction items may be mailed to:

 

C/O Star Gonzales

New Mexico Department of Game and Fish

One Wildlife Way

Santa Fe, NM 87507

 

2020 auction Items will be posted here as we begin to receive them.

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