Most member agencies are involved in the full range of public information and education activities, three of which are paramount: news releases and printed publications, electronic media and educational efforts through public and private schools and other outlets.
Historically, one of the most important functions of member agencies is magazine publication. Most member agencies publish high quality, full-color wildlife conservation, parks or natural resource magazines. In addition, members prepare news releases, newsletters, and various types of brochures, booklets and bulletins.
Video production is now taking on an increased emphasis. Most ACI member agencies are deeply involved in the production of television and radio public service announcements, television programs, video productions, films and multi-image sound and slide presentations.
Audiovisual sections also shoot still photographs for use in agency publications—including high quality images for magazines—and prepare exhibits for fairs and other public events. Audiovisuals also support active speakers' bureaus among member agencies. Public speaking is recognized as an important public communications activity.
Many ACI member agencies work closely with public schools preparing teacher guidance courses and other natural resource or wildlife material useful in public education. Some member agencies also conduct extensive teacher workshops on conservation education. Project WILD and Aquatic WILD are important components of many of these educational activities.
An ACI Membership Directory is available free to members and costs $25 for non-members. Updated annually, the directory contains the addresses of all member agencies and organizations as well as names and titles of personnel, telephone and fax numbers.