Watch The Color of Tomorrow

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broadcast live June 27, 2007
transcript (document)

Opening video segment
Why should natural resource professionals be concerned about insuring that outdoor recreation is enjoyed by people of all cultures and that the ranks of agency employees are similarly diverse? We’ll hear from various state and federal agency personnel about why this issue is an urgent one for natural resource agencies and organizations.

Live Interview: The Demographics of Diversity
Guest: Emilyn Sheffield. As the Director of the Tourism and Communication Design Partnership, Sheffield directs a wide-ranging program of applied research, strategic planning and cooperative marketing projects. She will provide unique insights into demographic trends and the challenges/opportunities that these ethnic and cultures shifts present to the outdoor recreation industry and wildlife and fisheries management agencies. Sheffield is actively engaged with many clients, including local parks and tourism organizations as well as the US Forest Service, the National Park Service, and the Bureau of Land Management.

Video segment: Texas Outreach Efforts
The fastest growing segment of the Texas population is Hispanic, and within a few short years, the majority of the population in Texas will be “minorities.” Texas conservation professionals have been concerned about this issue for many years and have developed numerous programs to reach out to non-traditional users of the outdoors. We’ll take a look at some of the strategies being used in Texas to reach out and involve these new audiences.

Video segment: Missouri Jr. Park Rangers
We’ll learn about an urban program designed to expose youth to the outdoors and the potential career paths in conservation and wildlife management.

Info segments: Asian Outreach in Minnesota Creative and effective outreach to Minnesota’s growing Asian population. New York Conservation Camp Long standing conservation camp that expose youth to the outdoors and potential career opportunities in wildlife management and conservation. Oregon Outreach Project 4-H program in Oregon that is reaching out to the Latino community.

Taped Interview: USFWS Director Dale Halll
USFWS Director Dale Hall discusses the importance of not just addressing diversity but putting real efforts into outreach to involve new populations in participation and employment.

Diversity Round Table (live in studio)
A round table discussion dealing with inclusion, opportunity, education, employment, language and cultural challenges and the need for open and frank dialogue on the issue of cultural diversity. Panelists: Pang Houa Moua, Community Education Manager, Asian American Justice Center; J. Allan Johnson, Civil Rights Advocate & Executive, Director of the Northwest Indiana Race Relations Council; Manuel Oliverez, Director, Intergovernmental Affairs, National Image, Inc.

What Will It Take?
What will it take to fully embrace the color of tomorrow? Hear ideas from directors, staff and community partners.