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Great Ideas in Conservation
(draft as of June 12, 2002)
Special
Presentations
Marketing Trail
Education Trail
Technical Trail
Dignitary bios
Field Trips
Special Presentaions
Saturday, July 27, 2002, 12:30 p.m. and 2:30 p.m.
THE WALT DISNEY COMPANY- "WOW - WONDERFUL OUTDOOR WORLD"
(Room 160-IW)
WOW is a unique public private partnership that introduces urban youth,
ages eight to twelve, to outdoor recreation and environmental education
during an overnight camping experience. Unlike other camping and recreation
programs, WOW brings the wonders and excitement of camping and the environment
directly into the neighborhoods and communities of the children most in
need. This innovative new approach reduces the apprehension many young
people face when camping outdoors for the first time and provides them
with the basic skills, encouragement and information to enjoy further
outdoor experiences.
Speaker Biography: Kym Murphy
Senior Vice President, Corporate Environmental Policy,
The Walt Disney Company
Marine biologist, Kym Murphy, has been involved in the design, development
and operation of theme parks (e.g., Sea World, Marineland and Walt Disney
World) for the past 37 years. In conjunction with these roles, he has
also developed in-house and out-of-house environmental education programs
for these organizations. He is currently The Walt Disney Company's senior
environmental officer.
THE NATURE CONSERVANCY - "BRANDING INITIATIVE" (Room
170-IW)
Over the past two years, Nancy Crozier has led The Nature Conservancy's
branding initiative to increase visibility and engage critical audiences
in its global work. She will discuss how integrated marketing activities-paid
advertising, public service announcements (PSAs), earned media, touring
photo exhibits, major donor events, direct mail and the Web-were implemented
in key U.S cities to re-position the Conservancy as a bold, vibrant, leading
conservation organization.
Speaker Biography: Nancy Crozier
Director of Marketing Programs
The Nature Conservancy
A graduate of the University of Texas with a degree in radio, TV and film,
Nancy Crozier has been a marketing executive in both for-profit and nonprofit
arenas for over 25 years, with a focus in brand positioning of new products,
organizations and services. Prior to joining The Nature Conservancy, Nancy
was responsible for brand positioning the American Red Cross. In March
2000, she joined the Conservancy to launch a brand visibility program
designed to double awareness of the organization. Most recently, Nancy
was promoted to Director of Marketing Programs with responsibility for
research and planning, creative services, publications, media relations,
conservation marketing, interactive marketing and brand promotion.
RECREATIONAL BOATING & FISHING FOUNDATION - "WATER WORKS
WONDERS" CAMPAIGN (Room 115-IW)
The Recreational Boating and Fishing Foundation (RBFF) will present their
Water Works Wonders campaign as an example of Great Ideas in Federal Partnerships.
Several state fish and wildlife agencies have successfully put RBFF's
campaign materials to work for them and, as a result, have increased in
their fishing license sales. Find out how they did it, and how you, too,
can increase the number of boaters and anglers in your state using this
heartwarming national ad campaign, RBFF's cooperative marketing materials
and your own saavy and creative marketing strategy.
Speaker Biography: Bruce Matthews
President and Chief Executive Officer,
Recreational Boating and Fishing Foundation
Bruce Matthews' mission is to carry out a National Strategic Plan for
increasing participation in fishing and boating, RBFF's focus is on building
a new generation of anglers, boaters and resource stewards.
Most recently, Matthews was Chief of the Office of Information and Education
for the Michigan Department of Natural Resources. He has been a member
of the faculty of Cornell University's Department of Natural Resources,
and Director of the award-winning New York Sportfishing and Aquatic Resources
Education Program. Matthews also served on the Recreation and Leisure
Studies faculty at Cortland State College, directing the Adirondack Winter
Studies program and the Coalition for Education in the Outdoors.
Matthews' awards include New York State Outdoor Education Association's
Outdoor Educator of the Year, and Conservation Educator of the Year by
the NYS Conservation Council. Matthews was inducted into the New York
State Outdoorsman's Hall of Fame in 1997. He is a three-time first place
winner in NYS Outdoor Writer's Association's Excellence in Craft competition.
In 1997, Matthews won the First Annual James A.O. Crowe award from the
Michigan Outdoor Writers Association. Formerly a licensed U.S. Coast Guard
captain and New York licensed guide, Matthews has many years of experience
fishing and guiding in the Great Lakes and Adirondack regions.
STATE OF WEST VIRGINIA - "THE CHALLENGED HUNTER" (Room
140-IW)
Face with a declining numbers of hunters and a declining enrollment in
hunter education, the Law Enforcement Section of the West Virginia Division
of Natural Resources began searching for additional audiences. One targeted
group was the disabled.
A hunter education class designed for the disabled was set up in August
1999, and was a tremendous success. Special materials and adaptive equipment,
as well as signers for the hearing impaired were used. After the class
was completed, the program progressed to the next step. The first "Special
Needs Hunt" was conducted in December of 2000 at Snowshoe Mountain
Resort. It was so popular that several more have been held since then,
and with the aid of a group of enthusiastic volunteers, every participant
has had a successful hunt. The West Virginia Challenged Hunter program
has become nationally known and its organizers have traveled to several
other states to help set up similar programs.
Speaker Biography: Lt. Tim Coleman,
West Virginia DNR
Tim Coleman has been a conservation officer since 1979. He became the
West Virginia Regional Hunter Education Coordinator in 1989, and was chosen
Conservation Officer of the Year in 1991 because of his efforts in hunter
and boater education. He became state coordinator of both programs in
1996.
Marketing Trail: (Room 160 - IW)
VITALINK: DEVELOPING A PRACTICAL, USEFUL, COMPREHENSIVE MARKETING
& COMMUNICATIONS PLAN
Sunday, July 28, 2002, 8:30 a.m. and 1:00 p.m.
Vitalink will take you through a step-by-step working process, including
strategic planning, needs analysis, market and message research, brand
identity, media strategy, strategic partnerships, and tips to working
on a limited budget. This session will detail case studies from various
industries (non-profits) and include a strong Q&A working session.
Speaker Biography: Jeanne Frazer,
President, Vitalink Communications
Jeanne founded Vitalink in 1996 after more than 10 years in marketing,
research, sales, and management positions. Jeanne's career includes positions
with FOX, NBC, and UPN television stations in both the North Carolina
and West Virginia markets, as well as an advertising agency in Florida.
During this time, Jeanne gained acclaim for her marketing expertise, which
included developing local market partnerships between the NFL and McDonalds,
as well as other efforts with professional baseball, football, and hockey
teams. She was also nationally recognized for her accomplishments in developing
family marketing partnerships. Her expertise has led to numerous speaking
engagements with both regional and national organizations.
At Vitalink, Jeanne is responsible for managing the overall direction
and performance of the company. She continues to work with blue-chip clients
providing strategic direction, planning, and support to them on a day-to-day
basis. She also oversees the research, media planning/buying, and public
relations functions.
Jeanne's education includes a degree in Journalism with minors in Graphic
Design and Business Administration from the University of Florida.
FESTIVALS AND SPECIAL EVENTS "HOW TO"
Sunday, July 28, 2002, 10:30 a.m. and 3:00 p.m.
Planning a festival or special event? Join us to see how to effectively
combine the best of education and entertainment to inform your public
about the importance of natural resources. Special events showcase conservation
programs and stimulate local economies with ownership in wildlife resources
and habitat. Successful events will be showcased to provide examples of
how and where to begin.
Speaker Biographies: Laura Jones,
Education Specialist, NCTC
For the past seven years Laura Jones has worked at the U.S. Fish &
Wildlife Service's National Conservation Training Center (NCTC). Before
coming to West (by God) Virginia, Laura worked at the Leavenworth National
Fish Hatchery in Leavenworth, Washington. While at Leavenworth, she was
marketing director for the Wenatchee River Salmon Festival, conceptualized
and designed the Aa-MAZE- ing Salmon Maze@, and developed the first non-profit
association at a national fish hatchery.
Laura is the volunteer/intern coordinator for NCTC and sits as an advisor
on the NCTC Friends board. She developed the Festivals and Special Events
training. Laura is a speaker and planner of community-and wildlife-related
special events in conjunction with other federal and state agencies as
well the annual Open House at NCTC. She has hosted several distance learning
programs, coauthored several accompanying educator's guides and has been
a member of the development team for the Refuge systems distance learning
broadcast series, Wild Things for the past five years. Laura developed
the International Migratory Bird Day broadcasts which are carried live
into classrooms across the country.
Nancy Millar,
Director of the McAllen, Texas Convention and Visitor's Bureau
Vice President of the McAllen Chamber of Commerce.
Nancy created and has overseen the implementation of highly successful
nature festivals in Texas' Rio Grande Valley in the past eight years.
She conceptualized, developed and managed the national acclaimed Rio Grande
Valley Birding Festival in Harlingen its first three years, and is currently
overseeing her sixth Texas Tropics Nature Festival in McAllen.
Nancy's expertise is in marketing, an area in which she has worked for
18 years. She has presented at numerous conferences including the Watchable
Wildlife Conferences, the US/Mexico Border Conference on Parks and Wildlife
in Monterrey, Mexico, the Southwestern Regional FWS Conference and the
National Audubon Conference. Nancy is an instructor for the U.S. Fish
and Wildlife Service's National Conservation Training Center course, Developing
Festivals and Special Events.
Among other tourism related activities, she sits on the boards of the
Texas Travel Industry Association and Texas Nature Tourism Council, and
is president of both the Rio Grande Valley Nature Coalition and the Friends
of the Wildlife Corridor, the support group for two local national wildlife
refuges.
HARNESSING THE WOW: SUCCESS IN THE EXPERIENCE ECONOMY
Tuesday, July 30, 2002, 8:30 a.m. and 10:30 a.m.
This brand new presentation explores the theory that we are moving from
a "service" economy to an "experience" economy, where
the WOW is the differential. This spirited presentation examines the move
to the experience economy and looks at case studies of its leaders. From
these cutting edge ideas, we define "What is WOW" and how can
we each energize our events and promotions. Harnessing the WOW is a presentation
capturing the latest trends and looking at how each person can stay competitive
in this new economy.
Speaker Biography: Betsy Wiersma, CSEP,
Wiersma Experience Marketing
As an international speaker and trainer, Betsy shares her brand of BIG
IDEA thinking in energetic and practical seminars for groups such as the
International Special Event Society, International Festivals and Events
Association, Public Relations Society of America, US Navy, US Air Force,
US Army, National Main Street and Club Manager's Association of America.
Betsy has spoken in New Zealand, The Netherlands, Germany, Canada, Scotland,
Jamaica, Spain, and Australia, as well as cities throughout the United
States.
Author of Creative Event Development, a 400-page workbook, Betsy's seminars
provide event producers and marketers across the globe with everything
from basic tips to complex case studies, that may be directly applied
in daily operations.
EMERGING TRENDS IN WILDLIFE AND NATURAL SCIENCE DOCUMENTARIES
Tuesday, July 30, 2002, 1:00 p.m. and 3:00 p.m.
The Washington DC area is home to some of the world's leading providers
of wildlife and natural science documentary programming, including National
Geographic Television, PBS and Discovery Communications. We've invited
a distinguished panel of producers to show and discuss their recent work
and answer your questions about programming trends, funding sources, distribution
outlets, production challenges, ethical issues and the future of nature-oriented
documentary programming.
Moderator Biography: Mark Southern,
Senior Producer/Director, Innovative Technologies, Inc.
Mark manages video production contracts for several federal agencies including
the U.S. Fish & Wildlife Service. Prior to joining ITI, Mark spent
ten years as a video producer and internal communications manager for
the Texas Parks & Wildlife Dept. He's a former ACI board member and
awards chairman.
Panelists:
· Holly Stadtler is an award-winning producer and director of
wildlife and natural history documentaries and owner of Dream Catcher
Films, Inc. of Maryland. She was formerly production manager for NBC Nightly
News in Washington and staff producer for the Discovery and Learning Channel
networks. She directed and produced The Making of the Leopard Son for
Discovery in 1996, which received awards at the International Wildlife
Film Festival, the Jackson Hole Film Festival and the Chicago International
Television Competition. Since then, she's produced a number of documentaries
for Discovery, Animal Planet, TBS and National Geographic including Coma:
The Silent Epidemic; Footsteps of a Bear; Buried Alive: Secrets From the
Grave; The Multiple Personality Puzzle; and Troubled Waters. Her films
have screened at festivals across the country and earned dozens of awards,
including three CINE Golden Eagles and a national Emmy nomination. She
recently completed Red Wolves, a documentary for National Geographic Television
about the recovery of the endangered red wolves which is scheduled to
air this summer.
· Kathryn Pasternak is supervising producer for National Geographic
Television and Film's natural History Unit in Washington, D.C. She supervises
wildlife documentaries made in-house and abroad from development through
post-production for all of National Geographic's television venues, including
the National Geographic Channels.
Prior to joining the Natural History Unit in 1997, Pasternak was associate
director of co-productions for National Geographic's weekly Explorer series,
where she specialized in supervision of wildlife films and traveled extensively
in search of compelling and dramatic stories. She also served as coordinating
producer for the National Geographic Television Specials(the one-hour
films presented annually on NBC and PBS) and was a founding employee of
National Geographic's Los Angeles office. She was also coordinating producer
for three recent National Geographic miniseries for PBS: Heart of Africa,
China Beyond the Clouds and The Great Indian Railway.
Pasternak is a voting member of the Academy of Television Arts and Sciences'
Non-Fiction Programming Peer Group. Before joining National Geographic
Television, she worked as a freelancer on documentaries, independent features
and commercials in Los Angeles and New York City. Pasternak graduated
Magna Cum Laude in Fine Arts at Harvard University. She hails from Canada,
and was born in Edmonton, Alberta. She lives in Virginia with her husband
and two sons.
· Lisa Grossman is a producer and writer with the American Museum
of Natural History in New York City. Her current projects at the Museum
include the production of high definition video programs that will be featured
as part of a new exhibition. Before joining the Museum staff, Lisa served
as field producer and story development director for The Thin Green Line,
an environmental news series broadcast on the Outdoor Life Network. Prior
to that, Lisa spent five years at National Geographic Television where she
worked in a variety of roles to help develop and produce programs for the
Explorer series, the Feature Films division and National Geographic Channels
Worldwide.
Education Trail: (Room 170 - IW)
HOW DO I KNOW IT WORKS?
EVALUATING EDUCATION PROGRAMS: IT'S EASY! (NO, REALLY!)
Sunday, July 28, 2002, 8:30 a.m. and 1:00 p.m.
Ever wonder if your information and education programs and products:
- meet the needs of your natural resource goals?
- are effective in their delivery method?
- are appropriate for the target audience you have selected?
Come explore the world of evaluation and discover what evaluation really
is. Discover what it can and can't do and how you (yes, even you!) can
take advantage of evaluation "tools" to design/improve and establish
the merit of your information and education initiatives.
Speaker Biography: Lyn Fleming, Ph.D
Research, Evaluation and Development Services
Lyn Fleming has spent more than 25 years designing, facilitating, and
evaluating programs and materials for educators. Two of those programs,
Project WILD and The Green Scene, received Gold Medals for Education and
Communications from the first President George Bush's Environment and
Conservation Challenge Award program.
She has run residential environmental education programs, chaired a college
Environmental Studies program, led month-long trips to study the ecology
of the Virgin Islands, and facilitated Project Learning Tree workshops
throughout North America. She has worked with school districts and nature
centers; private organizations including The Zoological Society of San
Diego, The Wilderness Society, and the National Wildlife Federation; along
with governmental agencies, including NASA and the United Nations.
Lyn received B.S. and M.S. degrees from the Pennsylvania State University
(studying math and environmental sciences), and her Ph.D. from the University
of Colorado (in Research & Evaluation Methodology, and Science Education.)
She operates her consulting business from Tucson, AZ, and is currently
president of the Arizona Association for Environmental Education.
WHAT'S WORKED, IN THE PAST?
CONSERVATION EDUCATION: IS WHAT'S PAST, PROLOGUE?
Sunday, July 28, 2002, 10:30 a.m. and 3:00 p.m.
Great strides in the conservation movement have often been the result
of exceptional education and information efforts. Consider the works of
Rachel Carson, Ding Darling, Aldo Leopold and other writers and educators.
Mark Madison, the first conservation historian for the U.S. Fish and Wildlife
Service, will explore the many examples of conservation education in our
past and what their success, within a historical context, can offer to
guide current efforts.
Speaker Biography: Mark Madison, Ph.D,
Conservation Historian, NCTC
Mark Madison is the national historian for the U.S. Fish and Wildlife
Service. Madison currently teaches environmental history, wildlife conservation,
and American conservation history at the National Conservation Training
Center in Shepherdstown, WV. He got his start in conservation by working
on tropical reforestation in the Philippines as a Peace Corps volunteer.
From there he went on to pursue degrees in the History of Science and
Biology at Harvard. He has a taught environmental history at Harvard and
the University of Melbourne (Australia) before joining the Fish and Wildlife
Service in 1999. Madison currently works at a conservation archive and
museum at the Conservation Center while still teaching at Shepherd College.
He is an avid birder, fly fisherman, and traveler--having traveled from
Hong Kong to London by train.
WHAT WORKS, NOW?
FIELD MARKS FOR AN EFFECTIVE EDUCATION PROGRAM
Tuesday, July 30, 2002, 8:30 a.m. and 1:00 p.m.
The Recreational Boating and Fishing Foundation's Education Program's
main goal is to enable aquatic educators to use research and best practices
in aquatic education. In this pursuit, they have commissioned the Best
Practices in Fishing, Boating and Aquatic Stewardship Education, which
were developed by experts across the country and include guidelines in
Program Development, Professional Development, Research, and Evaluation.
In addition, RBFF recently brought together 40 leaders in the aquatic
education community to address ways in increase collaboration, effectiveness,
and funding for aquatic education nationally. Patterson will review the
results of the Best Practices and the National Aquatic Education Leadership
Summit and discuss potential next steps for the aquatic education community.
Speaker Biography: Jen Patterson,
Education Specialist, Recreational Boating and Fishing Foundation
Jen Patterson is a program manager for the Recreational Boating and Fishing
Foundation, overseeing programs in education, market research, and access.
With a degree in wildlife ecology from the University of Wisconsin in
Madison, Jen has focused primarily on environmental education and communications.
Her work experience includes interpretation in the Badlands National Park,
hunting and trapping communications for the Wisconsin Department of Natural
Resources, and communications specialist for the National Association
of State Foresters
WORKING IN NEW WAYS- EDUCATION PROGRAMS "FROM A DISTANCE"
Tuesday, July 30, 2002, 10:30 a.m. and 3:00 p.m.
Satellite broadcasts, electronic field trips, audio-graphic lessons, web
based education... so many options exist in the "brave new world"
of distance learning technological tools for education programming. Learn
what is being done, who you can reach and what media you can use. See
some excellent examples, from the simplest to the most complex, from low
cost to high cost, learn how to use what's already there, and how to get
the most efficient use of your resources.
Speaker Biographies: Randy Robinson,
Education Specialist, NCTC
Randy Robinson works as a FWS education and training specialist at the
National Conservation Training Center. In the Division of Education Outreach,
he coordinates the "Wild Things" series of distance learning
events, which feature a variety of environmental education themes.
Randy holds a bachelor's degree in environmental education and teaching
certifications in geography and science. After serving with the US Navy
at communications stations in the Philippine Islands and Morocco, he completed
the master's degree in secondary education at West Virginia University.
At WVU he worked with the National Science Foundation sponsored RuralNet
Project. This distance learning program was designed to enhance K-12 science
instruction using of Internet based resources and environmental science
content. Robinson's research focused on the classroom use of electronic
field trips.
Randy has worked in West Virginia's commercial whitewater industry since
1976 as a professional guide and staff trainer. In 1986 he began a video
production business that specializes in outdoor recreation, interpretation
and environmental education. He enjoys paddling beautiful rivers and streams
in the mountain state.
Nancy Herron,
Education Services Coordinator, Texas Parks and Wildlife Department
Nancy Herron coordinates the nature, fishing education programs and distance
learning at Texas Parks and Wildlife. Her background is in community outreach,
teaching and journalism. She also serves as the ACI Webmaster. Nancy has
been a speaker at numerous national conferences, and is a leader in distance
learning. Nancy produced her first streaming video broadcast in early
1998, and has now served over 165,000 youth with live webcasts for Texas
Parks and Wildlife.
Technical Trail: (Room 115 - IW)
ONLINE PRESENTATIONS & EMAIL ACTUALLY WORK… AND WE CAN AFFORD
THEM!
Sunday, July 28, 2002, 8:30 a.m. and 1:00 p.m.
This roundtable discussion will provide an opportunity to share real-world
experiences and plans for using the Internet to distribute publications,
including how CD-ROM's and DVD's might be used along with Web sites and
printed materials. With assistance from the moderator, the participants
will also explore how
E-zines differ from scanned copies of print publication, how to manage
e-mail responses and use listservers to advertise Web sites and receive
feedback (while minimizing the "spam"), and how chat rooms and
"ask-a-biologist" discussions can make a static Web site interactive
and dynamic.
Moderator Biography: Tammy Bristow,
Vice President of Communications
National Wild Turkey Federation
Tammy Bristow, Vice President of Communications at one of the nation's
largest conservation organizations, is responsible for a large team of
writers, editors, artists, videographers and public relations personnel
- and an accomplished writer herself. Prior to joining the National Wild
Turkey Federation, she worked for more than 10 years for state wildlife
agencies in Wisconsin and Oklahoma.
ONLINE VIDEO, IMAGES & MAPS ACTUALLY WORK… AND WE CAN AFFORD THEM!
Sunday, July 28, 2002, 10:30 a.m. and 3:00 p.m.
This roundtable discussion will provide an opportunity to share real-world
experiences and plans for using Web cams - and how to make them an online
highlight rather than a dull-as-dishwater, nothing-ever-happens image.
Participants will explore how Webcasting can be cost-effective, and how
to digitize and "stream" audio and video to customers who have
standard "dial-up" as well as fast "broadband" Internet
connections. Sources for free images will be shared, along with tips 'n
tricks for making sites visual with online pictures and maps that are
worth more than 1,000 words
Moderator Biography: Nancy Herron, Education Services Coordinator,
Texas Parks and Wildlife Department
Nancy, the ACI Webmaster, has been a speaker at numerous national conferences.
She is a leader in distance learning, has been developing Web sites since
"the good ol' days" of 1995, and produced her first streaming
video broadcast in early 1998.
DIGITAL ASSET MANAGEMENT - BREADWINNER OR BOONDOGGLE?
Tuesday, July 30, 2002, 8:30 a.m. and 10:30 a.m.
If you're like most I&E shops, you've accumulated mountains of material
over the years. Your shelves are sagging with slides, tapes, films, floppies
and other detritus of the information age. You know these archives are
worth a fortune, but just don't have the time to organize and catalog
them. They may be scattered across your agency or filed away in warehouses,
collecting dust and slowly disintegrating. You may have trouble finding
materials when you need them. You may not even know certain assets exist.
Now, imagine a world where all of this stuff is stored and digitally
preserved in a secure, searchable environment. Where anyone with a standard
web browser and a password can locate, store, retrieve and share virtually
anything-from video and audio clips to photos, news releases, graphics
and publications. Where customers can browse and download materials from
your website at their convenience, thus spreading your conservation message
far and wide and generating new revenues in the process.
Sound too good to be true? Is Digital Asset Management a breadwinner
or a boondoggle? Our panelists will examine the promises and pitfalls
of this exciting new technology, and demonstrate some ways it's being
used in the public sector.
Moderator Biography: Mark Southern,
Senior Producer/Director, Innovative Technologies, Inc.
Mark manages video production contracts for several federal agencies including
the U.S. Fish & Wildlife Service. Prior to joining ITI, Mark spent
ten years as a video producer and internal communications manager for
the Texas Parks & Wildlife Dept. He's a former ACI board member and
awards chairman.
Panelists:
· David Lipsey is vice president for media and entertainment at
Artesia Technologies of Rockville, MD, a leading provider of digital asset
management services for government and corporate clients (including AOL/Time
Warner, Discovery Communications, WGBH Boston and HBO). David works with
clients in the publishing and media sectors and frequently presents technical
papers on digital asset management at industry conferences and forums.
Prior to joining Artesia, David worked in the newspaper industry in a
variety of positions, beginning with the rollout of the New York Times
National Edition. Throughout his career, David has focused on providing
database-oriented software solutions and delivering them through a strong
partner and technology network. David holds a degree from New College
in Sarasota, Florida, and lives in McLean, Virginia.
· Government Representative (to be determined-probably someone
from the Smithsonian, the Library of Congress or the National Gallery
of Art).
· ACI Representative (to be determined-probably Beth Jackson from
NCTC to demonstrate the new National Image Library)
EVALUATE YOUR WEBSITE AND MAKE THAT SUCKER HUM!
Sunday, July 28, 2002, 1:00 p.m. and 3:00 p.m.
How do we count the number of "eyeballs" attracted to our Web
sites? Can we assess if there is a connection to the brain, and has our
online content affected the behavior of our virtual visitors - or did
we just play with pictures? This session will evaluate when Web sites
are the right vehicle to transmit the message, how to know our audience
without getting lost in computer-based visitor statistics, why building
"portals" may be like putting lipstick on a pig (but still worth
doing...), and why making our Web sites accessible for the disabled will
prepare us for the next generation of high-tech customers too. In the
process, we will decode techno-babble from "architecture" to
"Webserver" and share a few horror/success stories.
Speaker Biography: Charlie Grymes,
Web Manager, USFWS
Based in the Division of Public Affairs in the headquarters office, Charlie
is solely responsible for overseeing 400+ Web sites with 200,000 pages.
He is training hundreds of offices in Web publishing policies and procedures,
which he develops almost as fast as he makes mistakes, as people request
management direction (also known as "air cover") - or as Web
publishers do things on their sites that require creating new guidance.
Dignitary Bios:
Steve Williams
Director, U.S. Fish and Wildlife Service
Steve Williams oversees the operations of the nation's primary wildlife
conservation agency with more than 7,500 employees and a 2002 budget of
$1.94 billion.
Previously, Williams served as Secretary of the Kansas Department of
Wildlife and Parks from 1995. His other former positions include Deputy
Executive Director of the Pennsylvania Game Commission from 1992-1995;
Assistant Director for Wildlife for the Massachusetts Division of Fisheries
and Wildlife from 1989-1992; and a wildlife biologist specializing in
research and management for white-tailed deer for the Massachusetts Division
of Fisheries and Wildlife from 1985-1989. He served as a graduate teaching
assistant at the Pennsylvania State University from 1981-1985, working
on wildlife habitat analysis, and also worked as a graduate teaching assistant
at the University of North Dakota from 1979-1981.
Williams earned a doctorate in forest resources at the Pennsylvania State
University, University Park; a master of science degree from the University
of North Dakota at Grand Forks; and a bachelor's degree in environmental
resource management, also from the Pennsylvania State University. He is
a member of the International Association of Fish and Wildlife Agencies,
the Wildlife Society, and other professional and conservation organizations.
Williams, 44, and his wife, Beth, have two children. He was born in Bellows
Falls, Vermont, and grew up in the rural Northeast.
J. Edward Hamrick III
Director, West Virginia Division of Natural Resources
After having served as the Division of Natural Resources' Director under
Governor Gaston Caperton and as a special assistant to the DNR Director
during the Rockefeller Administration, Ed Hamrick was chosen by Governor
Bob Wise to again serve as the DNR's Director in 2001. Director Hamrick
was Vice President for College Advancement for Glenville State College
and also served as the Executive Director of Glenville State College's
Foundation. Director Hamrick received his Bachelor's Degree in Education
from Marshall University and a Master's of Public Administration from
the West Virginia College of Graduate Studies, and he has acted as Executive
Director for the West Virginia Wildlife Federation and also for the Independent
Oil and Gas Association of West Virginia. Director Hamrick currently resides
in Kanawha County with his wife Lisa and their twin sons Jamie and Hunter.
Field Trips
Monday, July 29, 2002
Biking Through Potomac Valley History
(2-day, morning, trip limit: 18 people)
8:30 a.m. - Noon
Take a leisurely bike ride down the towpath of the historic Chesapeake
and Ohio Canal, artery of commerce between the Eastern Seaboard and the
Midwest in the early 1800's. Starting on the Maryland shore opposite Shepherdstown,
you=ll bike 11 miles down the Potomac River, stopping en route to examine
canal architecture, learn of James Rumsey and America=s first steamboat
trials, and discover the route that led John Brown to Harpers Ferry, igniting
the Civil War. There=ll be some good birding opportunities en route, as
well. You=ll cross the Potomac River bridge and interlude briefly on your
own in downtown Harpers Ferry, admiring the view that Thomas Jefferson
said was Aworth a trip across the Atlantic.@ Difficulty level: Easy. Return
to NCTC for lunch. Bikes and transportation to/from starting/ending points
provided.
Ambling Around West Virginia's Oldest Town
(2-day, afternoon, trip limit: 30 people) 1:30 p.m. - 4:00 p.m.
Stroll the streets and back alleys of quaint Shepherdstown, West Virginia=s
oldest town, where every house served as a hospital following the nearby
battle of Antietam in 1862. Local historian Jim Surkamp will be your guide,
taking you along the little-known ABee Line March@ (where Virginia colonists
formed for their long trek to fight the British at Lexington and Concord)
and introducing you to James Rumsey, 19th Century inventor of the steamboat.
If you=re a fan of colonial architecture and hidden backyard gardens,
this afternoon=s for you! There=ll be ample time to explore some of Shepherdstown=s
unique gift shops and mountain crafts stores. Jim will have some restaurant
recommendations for you, too, for individual sampling later. Difficulty
level: Easy; some walking over broken pavement. Return to NCTC, with dinner
on your own. Transportation to/from NCTC provided.
Caught in the Crossfire: Where North and South Collided
(2-day, morning, trip limit: none) 8:45 a.m. - Noon
Civil War buffs won=t want to miss this in-depth tour of Harpers Ferry,
West Virginia, where abolitionist John Brown and his 21 Kansas followers
assaulted the Federal arsenal in 1859, serving to ignite America=s greatest
tragedy, the Civil War. With a National Park Service interpreter as your
guide, you=ll begin your morning at the new Harpers Ferry National Historical
Park visitor=s center, with shuttle service to the historic Adowntown@
district, where you=ll inspect the small firehouse where Brown and his
band were fired upon by Colonel Robert E. Lee. Learn of the numerous Civil
War battles that raged in the hills around this quaint river town, where
three states and two mighty rivers converge. Difficulty level: Easy; some
walking up and down moderate hills, on/off shuttle vans. We=ll converge
with the C&O Canal bicyclists about 11:15 a.m. and return to NCTC
for lunch. Transportation to/from NCTC provided; shuttle service within
park provided by National Park Service.
An Afternoon's Reflection on Sacred Ground
(2-day, afternoon, trip limit: 60)
1:15 p.m. - 4:00 p.m.
Before September 11, 2001, America=s greatest one-day loss of life occurred
here, in the pastoral Maryland countryside, when in October 1862 the Union
and the Confederacy clashed in the horrific Battle of Antietam, near the
hamlet of Sharpsburg (little changed after 140 years). Starting with a
quick history refresher at the Antietam National Battlefield visitor=s
center, National Park Service guides will lead us on a combined walking
and air-conditioned bus tour of the battlefield, with stops at Bloody
Lane and Burnside Bridge. The Blue Ridge vistas that frame this sacred
ground make for a meaningful afternoon=s reflection about honor and patriotism.
Difficulty level: Easy, some stairs and climbing, some on/off of buses;
hot weather. Return to NCTC; dinner on your own. Transportation to/from
NCTC and within park, park admission fees provided.
Some Serious Leg-Stretching in the West Virginia Hills
(full-day, trip limit: 22 people) 8:30 a.m. - 4:30 p.m.
Cacapon Resort State Park=s the place for ACI hikers, and park naturalist
Kelly Smith will be our guide for a half-day of moderate hiking and Anaturalizing@
in this 6,000-acre retreat along the West Virginia-Maryland border. Cacapon
Mountain, at 2,300 feet, is the dominant scenic feature of this long and
narrow state park; you=ll be hiking for about 3 miles amid mixed-hardwood
forest and blueberry bushes B the occasional black bear and rattlesnake
will keep you alert during a modest 350-foot elevation gain. You=ll break
for lunch and then caravan to the summit, where large sandstone outcrops
provide views of the valley below. En route back to NCTC, we=ll unwind
at nearby Berkeley Springs State Park, where you=ll soak your tired feet
in outdoor pools of mineral water (yes, George Washington did soak here,
too) and enjoy some delicious Hershey ice cream in this delightful West
Virginia resort town. Jugs for souvenir drinking water will be provided.
Difficulty level: Moderate; heat and humidity a consideration (trip goes
rain or shine); take water, day packs, bug spray, and comfortable walking
shoes or boots. Return to NCTC; dinner on your own. Transportation to/from
NCTC and NCTC box lunches provided.
Trapshooting Practice at Prospect Hill
(3/4-day, trip limit: none)
9:00 a.m. - Mid- Afternoon
Sharpen your trapshooting skills at Prospect Hill in nearby Leetown, West
Virginia, where West Virginia DNR marksman Tim Coleman and his crew will
put you through the paces at this nearby shooting club, assisted by the
club=s range officer and thrower. If you=ve never experienced trapshooting,
this is a great, low-key introduction to the sport. Twelve-gauge shotguns
and all safety gear will be provided. Difficulty level: Easy ... depending
on your own shooting skills! Take sunscreen and dress for the weather.
Return to NCTC by early/mid- afternoon; dinner on your own. Transportation
to/from NCTC, guns and ammunition, and NCTC box lunches provided.
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